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Francesco comes from Brescia, from a family of textiles manufacturers, and cut his teeth as an assistant mechanic programming jersey machines in the family business. He has closely observed the apparent aridity of his territory and photographed its colder and more inhuman and distant aspects. His vision gave rise to a men’s collection that explores the idea of perfection and the absence of marks. A positive deviation from the chaos of reality. The suits in this project are sewn with the utmost reverence for sartorial technique but Francesco’s style, verging on minimalism, takes heed of contemporary needs and uses them to tell an incredibly new story, in which industry and craft meet to draw out the personality of the individual.