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International Fashion Industries Alliance Festival

Camera Nazionale della Moda Italiana (CNMI) entered into a partnership with the company Qingdao Jishihainuo New Industrial Development Co., also know as Chinastone, one of the biggest professional organization in management consultancy as well as industrial services, based in Qingdao (China).

With the aim of promoting as contributor to the new global fashion industrial ecosystem, Chinastone will organize for the first time in Qingdao the International Fashion Industries Alliance Festival - "When Turandot meets Mulan - Promote the Industrial Dialogue between East and West Fashion". CNMI will be Guest of Honor of the event.

The Festival is committed to create a “3+3” fashion industry strategy: integrating 3 international resources - material, brand, design - with 3 China’s resources - manufacturing capacity, sales channels, understanding of the Chinese market.

The title of the 1st festival is “When Turandot meets Mulan”, because 2020 marks the 50th anniversay of China and Italy diplomatic cooperation agreement. The purpose is to facilitate business, cultural exchange and integrate the competitive advantages between the East and the West under the new round of globalization.

The event will take place on 29th November 2020, at the Qingdao International Conference Center, as a one-day event. It will consists of an Opening Ceremony, a Fashion Industry Forum on relevant themes for the fashion system, the fashion show of a traditional Chinese brand, as well as the fashion show of a historic Italian brand, closed-door meetings etc.

CNMI will take part in the opening ceremony and the forum through a digital presence.

Moreover, the promotion of young designers is one of the pillars of CNMI. For this reason, CNMI involved a selection of 5 Italian emerging brands who will have the opportunity to showcase their collections in a dedicated exhibition area and to develop important occasions of networking and business. The selected brands are: Amato Daniele, Flapper, Flavia La Rocca, Gilberto Calzolari, Michele Chiocciolini.

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