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The professional partnership between the Hungarian Fashion & Design Agency and Camera Nazionale della Moda Italiana dates all the way back to August 2018, when the parties signed a strategic agreement together to jointly support Hungarian fashion industry players entering international markets. As part of this agreement, an international mentoring programme was founded and it is thanks to this, that international perspectives have opened for many brands.

The international mentoring programme’s strongest defining point is the participation in the Milano Fashion Week, which has already given many mentees their long-awaited breakthrough.

In occasion on MFW September 2021, under the Budapest Select umbrella brand, seven Hungarian brands represented the national fashion industry. Four Hungarian brands, ABODI, CUKOVY, Elysian and Kata Szegedi presented their collections as part of the Budapest Select Collective fashion show on the 24th of September, showing a selection of exclusive compositions of their Spring/Summer collection 2022.

Four other Hungarian designers – ALMA, Kata Szegedi, NINI and ZIA budapest – showcased their pieces between the 22nd and 27th of September at the Fashion Hub, located at Via Filippo Turati 34.