Milano Moda Donna S/S 2024 - 19/25 September 2023 • MMD

Edition

Designer

DESIGNERS FOR THE PLANET

THE FUTURE OF CRAFTSMANSHIP

Reaching its 8th edition this year, Designers For The Planet is a project dedicated to emerging brands that see sustainability as a fundamental requisite in the production of their collections, presented at this edition too in a dedicated space in Camera Nazionale della Moda Italiana’s Fashion Hub. The brands were selected by a technical panel chaired by Carlo Capasa, President, Camera Nazionale della Moda Italiana, and including Beppe Angiolini, Founder & Owner of Sugar, Francesca Busi, Fashion Content Creator, Tassili Calatroni, Photographer, Ramona Tabita, Fashion Stylist and Veronica Tonini, CEO and Vice-president, ARB SBPA. The challenge is to rethink the future of fashion by plotting a course to achieve the highest standards of sustainability in terms of industrial, environmental and social criteria and support the new generations who are increasingly sensitive to such issues.

The Designers for the Planet project, now in its 7th edition, is dedicated to emerging brands that have made sustainability a key component in the creation of their collections. On the occasion of Milan Fashion Week, from Tuesday, Feb. 21 to Monday, Feb. 27, the collections are presented inside the Fashion Hub of Camera Nazionale della Moda Italiana.

“Designers for the Planet” room will host six emerging Made in Italy brands dedicated to sustainability: DassùyAmoroso, Froy, Gentile Catone, Gin Salemò, IINDACO, Traffico to which CNMI has dedicated its efforts in promoting their work on a worldwide stage and has been focused on propelling their success further afield, despite the government-imposed lockdown period.

Camera Nazionale della Moda Italiana presents the 10th edition of the Fashion Hub Market, which will reveal to international press and buyers the prêt-à-porter and accessory collections of 6 emerging brands. Apnoea, Delirious Eyewear, Gentile Cantone, Giuseppe Buccinà, Salvatore Vignola: all brands that have developed their collections with a strong belief in the continuation of handcrafting and traditional ways of producing apparel and accessories. CNMI wants to underline how the new generation of Italian designers is supporting and preserving these techniques, which in our current period are often forgotten. On February 17h, during the opening event, Flavia la Rocca, winner of GCFA Talent Competiotion 2019, will show her collection.

Camera Nazionale della Moda Italiana presents the 9th edition of the Fashion Hub Market, which will reveal to international press and buyers the prêt-à-porter and accessory collections of 6 emerging brands. Apnoea, Carmelina Raco, Caterina Gatta, Delirious, Vanta Design Studio, Woobag are all brands that have developed their collections with a strong belief in the continuation of handcrafting and traditional ways of producing apparel and accessories. CNMI wants to underline how the new generation of Italian designers is supporting and preserving these techniques, which in our current period are often forgotten. DHL, partner of CNMI, is a promoter of internationalization for the young brands of the Fashion Hub Market: on September 17h, during the opening event, DHL will assign the DHL Young Designer Award to a young talent whom it will support in its internationalization process.

ILENIA CORTI VERNISSAGE

WOOBAG - Officina nr.3

A GLOBAL MOVEMENT TO UPLIFT UNDERREPRESENTED BRANDS

AFRICA NOW

A Global Movement To Uplift Underrepresented Brands is a project of Camera Nazionale della Moda Italiana in partnership with Teneisha Carr, owner and editor-in-chief of Blanc Magazine, an independent and inclusive platform that celebrates fashion, art and music. The event is one of the many initiatives on which Blanc Media and CNMI have worked together in recent years. The goal of A Global Movement to Uplift Underrepresented brands is to give visibility and business opportunities to designers who are underrepresented on the prestige international arena that is Milano Fashion Week. The brands selected for the 3rd edition are BRUCEGLEN, ELIELS, and SABIRAH.

A Global Movement to Uplift Underrepresented Brands is a project created by Camera Nazionale della Moda Italiana in collaboration with Teneshia Carr, owner and Editor in Chief of Blanc Magazine, to give visibility and professional and business opportunities to underrepresented designers. During Milan Fashion Week, from Tuesday, Feb. 21 to Monday, Feb. 27, the collections are presented inside the Fashion Hub of Camera Nazionale della Moda Italiana.

Camera Nazionale della Moda Italiana is for the second time dedicate a space to a selection of young African brands belonging to a new generation of designers embodying the powerful identity of African fashion, which is known for its fervid creativity, handcraft excellence, focus on sustainability and engagement in concrete ethical projects: GOZEL GREEN; OMER ASIM; STUDIO 189; THEBE MAGUGU and MAISON ARTC.

The creations of the last two of these designers are also featured in “Inspired by night”, a fashion ﬁlm directed by The Blink Fish and shot in Fidenza Village, one of the 11 Villages of The Bicester Village Shopping Collection®. This ﬁlm is part of a wider reaching collaboration with The Bicester Village Shopping Collection®, which in the 25th year of style is renewing its long-standing support for emerging fashion talents. The Bicester Village Shopping Collection® has a long-term commitment in fact to help rising stars in the fashion industry develop their creative and commercial potential, which it does with personalized mentoring programmes, training and pop-up boutiques built in 11 shopping destinations around the world.

Camera Nazionale della Moda Italiana is for the first time dedicating an entire space in its Fashion Hub Market to a selection of 4 young African brands who will present their 2020 spring/summer collections during Milano Fashion Week, a splendid opportunity to exploit the event’s visibility and international business and networking potential.

CNMI’s choice reflects Africa’s increasingly important role in the fashion system, as a new generation of designers is reasserting the powerful identity of African fashion.
The four brands to be featured in the Fashion Hub all show dynamic inspirations and creativity, the unique traits of a long tradition of craftsmanship, a focus on sustainability and engagement in concrete ethical projects.
The challenge is to raise the curtain on a reality that is still largely unknown to fashion week habitués.

ILENIA CORTI VERNISSAGE

WOOBAG - Officina nr.3

BIRIMIAN COLLECTIVE

Birimian Collective showcases a selection of designers from Birimian’s annual acceleration program for the first time in Italy. Birimian Ventures is a financial institution that supports emerging designers inspired by African heritage and craftsmanship. Its mission is to bring premium African brands to the international fashion scene. Its actions are centered around 3 pillars: capacity building, access to finance, and market opportunities. The brands are Chez Nous, Lafalaise Dion, Renwa.

ILENIA CORTI VERNISSAGE

WOOBAG - Officina nr.3

MFW Forward

Camera Nazionale della Moda Italiana has been focused for years on supporting the growth of new talents and helping emerging independent brands. To this end, CNMI organizes numerous projects in which it hosts brands in spaces specially designed and organized to stage their shows and presentations. One example is MFW Forward, a project in which seven brands alternate in displaying their collections throughout Fashion Week. The brands were chosen for their focus on research, innovation and experimentation and their capacity to combine these aspects with new trends and cultural change.