THE FUTURE OF CRAFTSMANSHIP
Camera Nazionale della Moda Italiana presents the 9th edition of the Fashion Hub Market, which will reveal to international press and buyers the prêt-à-porter and accessory collections of 6 emerging brands. Apnoea, Carmelina Raco, Caterina Gatta, Delirious, Vanta Design Studio, Woobag are all brands that have developed their collections with a strong belief in the continuation of handcrafting and traditional ways of producing apparel and accessories. CNMI wants to underline how the new generation of Italian designers is supporting and preserving these techniques, which in our current period are often forgotten. DHL, partner of CNMI, is a promoter of internationalization for the young brands of the Fashion Hub Market: on September 17h, during the opening event, DHL will assign the DHL Young Designer Award to a young talent whom it will support in its internationalization process.
AFRICA NOW
Camera Nazionale della Moda Italiana is for the first time dedicating an entire space in its Fashion Hub Market to a selection of 4 young African brands who will present their 2020 spring/summer collections during Milano Fashion Week, a splendid opportunity to exploit the event’s visibility and international business and networking potential.
CNMI’s choice reflects Africa’s increasingly important role in the fashion system, as a new generation of designers is reasserting the powerful identity of African fashion.
The four brands to be featured in the Fashion Hub all show dynamic inspirations and creativity, the unique traits of a long tradition of craftsmanship, a focus on sustainability and engagement in concrete ethical projects.
The challenge is to raise the curtain on a reality that is still largely unknown to fashion week habitués.