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EDITHMARCEL comes from the collaboration between Gianluca Ferracin and Andrea Masato, both formed at IUAV University of Venice, respectively in Fashion Design and Architecture. The brand reflects on the theme of gender, and is conceived as a study of forms, volumes and lengths that can dress alike the male and the female body. The designs of SS16, the first collection of the brand, presented at Pitti 88, combine the clean and sharp lines of traditional tailoring with the delicate details of women's clothing, with rigid materials and a palette borrowed from the illustrated covers of magazines of the 20s, such as Vogue, Harper's Bazaar and Vanity Fair.