Camelia Hafsa Barbachi founder of the Chez Nous brand was born in Roubaix in the North of France to Tunisian parents. In 2019, she studied the harmful effects of fast fashion through her MBA thesis. This research work made her want to become an actor of change and propose a fairer alternative to the existing offer.
Founded in 2021, Chez Nous is a French-Tunisian ready-to-wear brand that celebrates multiculturalism through ethically designed pieces. Tunisians in the diaspora (essentially France) are used to call home: “Chez Nous la bas.” The brand is, therefore, an ode to the plurality of identity, to the “in-between”. The pieces are manufactured with low environmental impact in workshops promoting social and economic emancipation between France and Tunisia.