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J Moon is a freshly launched womenswear label based in London. Designer Jay Jinhee Moon graduated from London College of Fashion in 2014.  Jinhee was the one of twenty-seven finalists chosen to present collection at the LCF 2014 BA Press show and was the winner of 'The Best Directional Use of Colour & Textile Award' at the show.  From this catwalk show, she featured in many press and selected the one of 200 emerging designers in Italian Vogue talents in 2014. J Moon had been invited to British Fashion Council ‘International Fashion Showcase’ as one of the London based Korean designer during London Fashion Week FW15.  Moreover, J Moon FW15 collection has presented as ‘Ones To Watches’ winner at Fashion Scout during London Fashion Week 2015.Trying new things to get inspiration from life style and particularly keen on artworks to apply to the unique aesthetical and interesting fashion design. Love to make experimental garments with unusual mixture of texture, colour and shape.  Playful, odd but new and interesting aesthetic is the unique signature of Jay Jinhee Moon's design and the brand 'J Moon'.