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eliEls represents a fusion of art and fashion, crafting ethically made wearable art pieces that transcend mere products. The brand's meteoric rise is further underscored by its appearances on esteemed runways across Africa. From gracing the stages of Lagos Fashion Week (LFW) to African Fashion Week Nigeria (AFWN), Lagos Urban Fashion Show (LUFS), and Coal City Design and Fashion Week (CCDFW), eliEls has earned its place on the most prestigious platforms. This recognition has transcended borders, with international personalities like Davido, Ric Hassani, Toke Makinwa, and Tonto Dike embracing the brand as friends of the house. 

Eliel's commitment to a distinct visual identity is evident in his pioneering approach, combining garments with impactful artistry. The brand's innovative outlook has redefined the place of denim within contemporary African fashion, all while prioritizing ethical practices. Eliel collaborates with local artisans, ensuring each piece is hand-crafted to perfection, promoting sustainability and advocating against consumerism.