Alex and Roman co-founded and developed their first eyewear project, Fakoshima, in 2013. They relaunched the label under a new name, FAKBYFAK, based in Moscow, in 2016. Going beyond trends, their eyewear works on a level of one-off artistic design. In 2016 and 2017 they presented "Hell's Belle Aviators" in collaboration with designer Manish Arora and "Toy Glasses" with Belgian avant-garde designer Walter Van Beirendonck. More on www.fakbyfak.com.