"Italia, We Are With You” and “Art & Fashion for Health"
The "Italia, We Are With You” and “Art & Fashion for Health" event took place on 20th May 2020 at Shanghai Tower, organized by Chic Group and the Rong Family's WING's Culture and Art Fund of Shanghai Cultural Development Foundation. The event received the endorsement of Camera Nazionale della Moda Italiana (CNMI), the Italian Cultural Institute of the Consulate General of Italy in Shanghai, Shanghai International Culture Association, and special patronage from Shanghai Cultural Development Foundation. Ernst & Young, International Business Alliance (IBA), Hope Group and Shanghai University CSCS were technical partners of the event.
In Shanghai Chic Group has joined forces with the WING's Culture and Art Fund established in October 2019 as a special fund under the Shanghai Cultural Development Foundation, a non-profit organization with the mission to promote Chinese culture as well as cultural exchanges between countries to present “Art & Fashion For Health”. Leveraging the tremendous power of art and fashion to promote mutual understanding and a cultural of solidarity, on this occasion, Chic Group and WING's Culture and Art Fund have also engaged ten of the most influential Chinese contemporary artists: Ding Yi, Ding She, Fang Lijun, Li Lei, He Xi, Chen Jiu, Lin Mingjie, Yue Minjun, Zhou Chunya, Xue Song to create artworks that inspire and explore humanity in the present climate. The result was a mix of wonderful design and thought, with each artist approaching the theme – protective mask design - in their own way. The special limited editions of these colorful and bold creations were presented and auctioned at the event to raise funds for WING's Culture and Art Fund’s upcoming cultural activities.
The event was also attended by special guest Mr. Zeng Fengfei, a leading figure in the field of Chinese fashion design and founder of the Zengfengfei brand, who displayed his classic Chinese style elegant fashion collection "far and near" along with the ten artists’ unique masks.
This event, the first one of a series of Sino-Italian cooperation initiatives that Chic Group and WING's Culture and Art Fund are planning for the future within the framework of the Belt and Road Initiative, launched the message that fashion and art are without borders and help far away people stay universally connected at this unprecedented time.