Voices of Seoul

During Milano Fashion Week® in February 2026, Seoul Fashion Week will present its third edition event, Soul Threads: Voices of Seoul, at Antonioli Boutique. Organized in collaboration with the Seoul Metropolitan Government, Camera Nazionale della Moda Italiana and Milano Fashion Week® together with Antonioli. The event features a presentation of the FW 26/27 collections (February 26–28) alongside a pop-up sale of the SS 26 collections (February 26–March 10). Soul Threads: Voices of Seoul presents five Seoul-based brands - AMOMENTO, BESFXXK, DAILY MIRROR, JADEN CHO, and KIMHĒKIM as a single collective. While each brand maintains its own aesthetic and point of view, the project interlaces Korea’s and Seoul’s identity, sensitivity, and cultural codes embedded in their collections into one shared narrative. At the core of the concept is the idea of fashion as a woven language. Designers’ stories, emotions, and identities are stitched into each garment, capturing the dual resonance of Seoul and soul expressed in the title. The threads are more than material: they become unseen ties connecting designers, Seoul, and Milan forming a living network that links the city, creative identities, and contemporary fashion. Through garments imbued with each designer’s soul, this collective presentation introduces contemporary Korean fashion to Milan, connecting the evolving identity of Seoul fashion with a global audience.