Faiza Bouguessa is a French-Algerian born fashion designer and is the founder of Dubai based label Bouguessa. Faiza’s first encounter with garment making took place during her early years while spending time with her grandmother who was a seamstress herself, and who taught her the basics of knighting and sewing. What started as a hobby soon turned into a passion which led her to take numerous internships in tailor shops while studying English literature in university. Through these internships she learned the basics of pattern making and developed an understanding for fabric characteristics. At the centre of Faiza’s brand is an ethos of minimalist sophistication and feminine elegance for today’s women. Through her designs, she merges the latest fashion trends to modest fashion. Her work is inspired by Art, Architecture and Global Culture, and her signature designs lie in highly modern silhouettes,bold lines, geometric precision, sharp edges and great attention to detail. More on www.bouguessa.com.