YOUNG GENERATION – Camera Nazionale della Moda for the young
Following the path which continues to support new generations, also for this edition of Milano Moda Donna, CNMI will create various initiatives and moments of visibilty for the emerging designers.
Tuesday, February 28th in the picturesque setting of the Castello Sforzesco three emerging designers of the New Upcoming Designers initiative, will present their collections, with a fashion show for the press and buyers representatives. The project N-U-De, which is now in its 17th edition, has always been open to both Italian and international talents and, in recent years, has offered to many the unique and positive opportunity to show - in concessional terms - in front of members of the press and of the most important buyers in the world.
Tuesday, February 28th, at 11:30 am, at the tent structure set up at Castello Sforzesco, the Camera Nazionale della Moda Italiana will present the collective show N-U-De with the Spring/Summer 2012 collections of Mauro Gasperi, Moi Multiple, Francesca Liberatore.
The initiative is made possible thanks to the support and collaboration of the Chamber of Commerce of Milan, who strongly believes in the productivity of the fashion industry and in the need to encourage the growth of young talents.
CNMI is always avaliable to evaluate new projects of upcoming designers and offer them visibility and promotion: for more information on how to participate, please visit www.cameramoda.it/areagiovani.
Following - in the same location and on the same day - there will be the youngest protagonists of the Next Generation competition, which will debut on the catwalk with their 12 outfits made and produced by Camera della Moda.
On Tuesday, February 28th, 11:30 am, at the marquee set up at Castello Sforzesco, was held the show NEXT GENERATION.
For this fourth edition, the prestigious Jury of Next Generation formed by Beppe Modenese - Honorary President of the Camera Nazionale della Moda Italiana , Antonella Antonelli - Director of Marie Claire -, Susanna Avesani - Buyer Studio Avesani, - Rosy Biffi - Buyer Biffi Boutique, - Carlo Capasa - AD Costume National, - Laura Lusuardi - Max Mara Fashion Coordinator, - Fausta Malingri - Buyer Agam, - Clare Modini - Fashion Director, - Alessandra Moschillo - Worldwide Communications Manager of John Richmond, - Giulia Pirovano - General Director of Camera Nazionale della Moda Italiana, - Danda Santini - Director of Elle -, evaluated the 100 nominations of young talents from which selected the 4 winners:
Murata Haronobu, - Esmod Tokyo and Istituto Marangoni in Milan 24 years old, Ludovico Loffreda, - Istituto Europeo di Design, Milan 22 years old, Camille Pfister, - Créapole, School of Design and Applied Arts in Paris. 26 years old, Santo Spada - European Institute of Design in Milan, 24 years old.
Camera Nazionale della Moda Italiana has fully supported the production and creation of these young designers collections, who will have the opportunity to model on the catwalks of Milan Fashion Week. Their debut fashion show will be fully taken care by CNMI which will also take care of all promotion activities both in terms of image and communication.
Furthermore CNMI will support the designers during their road to success following the show, as it did with the winners of previous editions, and through targeted reports, will facilitate the integration with the most representative firms of Made in Italy.
In striking Hall of Columns on the first floor of Palazzo Giureconsulti will be set up a Temporary Showroom with young designers selected and promoted by Camera della Moda. The designers of Temporary Showroom will present their collections from February 22nd to 28th, 2012.
CANON, in collaboration with CNMI, will organize the Workshop The power of image visioning, dedicated to the students of fashion design and photography schools. The meeting is scheduled for Saturday, February 25th, 2012 in the Hall Parlamentino at Palazzo Giureconsulti.
Mercedes Benz, as always, will offer young emerging designers selected by Camera Moda, the opportunity to present their own collections in the VIP Lounge at Palazzo Giureconsulti. This wave of young creativity will contribute making the atmosphere of the VIP lounge more glamorous and vivacious and has proven to be a winning choice.
The aim of all these initiatives is to involve and give space and visibility to young people within a week of fashion crowded with prestigious brands.