The first MSGM women’s fashion show • Camera Nazionale della Moda Italiana

The first MSGM women’s fashion show

The first MSGM women’s fashion show

One of the long awaited newcomers of this edition of the recently finished Women’s Fashion Week in Milan was the first fashion show by MSGM.

The brand created in 2009 by Massimo Giorgetti in partnership with the Paoloni Group, immediately aroused the curiosity and interest of the press and international buyers.  In just a few years it has grown to become a global phenomenon, appreciated by trendsetters and has spread into the world of street style.  With its first test on the catwalk MSGM has carved itself a special place in the panorama of hip and trendy Italian fashion. Born in Rimini in 1977 and always passionate about fashion, Massimo started out in the showroom and then moved to work in important style departments where he carried out research for new products. Known for his penchant for prints and kaleidoscopic combinations in his Spring/Summer 2014 the designer has merged Liberty and exotic patterns, three-dimensional embroidery and multicolour strings, traditional furnishing fabrics and light-weight neoprene. Proof that this Made in Italy brand is looking to the future.

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