Memorabile. Ipermoda
An exhibition at the MAXXI – National Museum of 21st century arts and Camera Nazionale della Moda Italiana
Curated by Maria Luisa Frisa
27 November 2024 – 27 April 2025
Main sponsor: Fondazione Bvlgari
Memorabile. Ipermoda, produced by MAXXI Museo nazionale delle arti del XXI secolo (National Museum of 21st century arts) in collaboration with Camera Nazionale della Moda Italiana and designed and curated by Maria Luisa Frisa, ran from 27 November 2024 to 27 April 2025.
The exhibition grew out of reflections on fashion and the resulting assumption of responsibility, which in our times is required in a creative and economic framework involving design practices, use of increasingly sophisticated technologies and protagonists and supporting roles. The exhibition presents fashion as an instrument that investigates the present and is responsive to all sorts of input: cultural, social, political and technological. It does so by employing a whole constellation of objects - clothes, accessories, archive materials, images and videos – arranged to create unexpected dialogues, such as the one between haute couture and independent fashion. The exhibition offers visions that explore themes such as the relationship between fashion and time, archive management, the strategic role of art directors in big luxury goods groups and the crucial challenge of sustainability. Every creation on display brings a story with it to form a collective narration combining creativity, awareness and imagination and asking new questions. The choice of title - Memorabile – alludes to fashion’s vocation for being extraordinary, in a dialogue that necessarily considers and admits its opposite, the ordinary. While Ipermoda, a term derived from ideas and theses in Timothy Morton’s Hyperobjects, accentuates the sense of Memorabile by pointing up fashion’s peculiar need to reach out beyond its own confines.
Memorabile signals the capacity of a curator’s project/operation to render memorable the way in which fashion and its forms represent the contemporary world and the themes being played out in it.
The exhibition was held in Galleria 5 with settings designed by Supervoid: the dialogue between materials and colours produced a sophisticated and contemporary atmosphere in which every element, from the geometry of the spaces to the interior coatings, contributed to an experience bringing together architecture and fashion.
The brands on show included: ACT N°1, Alexander McQueen, Stefano Gallici for Ann Demeulemeester, Armani Privè, Demna Gvasalia for Balenciaga, Matthieu Blazy for Bottega Veneta, Bulgari, Craig Green, Coperni, Delfina Delettrez, Glenn Martens for Diesel, Dilara Findikoglu, Raf Simons for Dior, Maria Grazia Chiuri for Dior, Dolce & Gabbana, Marco De Vincenzo for Etro, Fendace (Kim Jones and Donatella Versace), Kim Jones for Fendi, Maximilian Davis for Ferragamo, Garbagecore, Grace Wales Bonner, Alessandro Michele for Gucci, Sabato De Sarno for Gucci, Iris van Herpen, J.W. Anderson, Jacquemus, Judith Clark, J.W. Anderson for Loewe, Virgil Abloh for Louis Vuitton, Pharrell Williams for Louis Vuitton, John Galliano for Maison Margiela, Marc Jacobs, Marco Rambaldi, Francesco Risso for Marni, Max Mara, Medea, Miu Miu, Moncler Genius, Adrian Appiolaza for Moschino, MSGM, Miuccia Prada for Prada and Raf Simons for Prada, Priscilla Anati, Rick Owens, Hedi Slimane for Saint Laurent, Anthony Vaccarello for Saint Laurent, Daniel Roseberry for Schiaparelli, Stone Island, Thom Browne, Pierpaolo Piccioli for Valentino, Alessandro Michele for Valentino, Versace, Viktor & Rolf and Virgil Abloh x Ikea.
The exhibition was accompanied by Memorabile. Ipermoda, published by Marsilio and curated by Maria Luisa Frisa. Conceived as a multimedia gallery of images, this book is also an anthology of interviews and new original texts by:
Judith Clark, Emanuele Coccia, Dylan Colussi, Maria Luisa Frisa, Alexander Fury, Alessandro Giammei, Saul Marcadent, Silvano Mendes, Gabriele Monti, Marco Ricchetti, Nick Rees- Roberts, Silvia Schirinzi and Luis Venegas.
Memorabile.Ipermoda playlist
The exhibition grew out of reflections on fashion and the resulting assumption of responsibility, which in our times is required in a creative and economic framework involving design practices, use of increasingly sophisticated technologies and protagonists and supporting roles. The exhibition presents fashion as an instrument that investigates the present and is responsive to all sorts of input: cultural, social, political and technological. It does so by employing a whole constellation of objects - clothes, accessories, archive materials, images and videos – arranged to create unexpected dialogues, such as the one between haute couture and independent fashion. The exhibition offers visions that explore themes such as the relationship between fashion and time, archive management, the strategic role of art directors in big luxury goods groups and the crucial challenge of sustainability. Every creation on display brings a story with it to form a collective narration combining creativity, awareness and imagination and asking new questions. The choice of title - Memorabile – alludes to fashion’s vocation for being extraordinary, in a dialogue that necessarily considers and admits its opposite, the ordinary. While Ipermoda, a term derived from ideas and theses in Timothy Morton’s Hyperobjects, accentuates the sense of Memorabile by pointing up fashion’s peculiar need to reach out beyond its own confines.
Memorabile signals the capacity of a curator’s project/operation to render memorable the way in which fashion and its forms represent the contemporary world and the themes being played out in it.
The exhibition was held in Galleria 5 with settings designed by Supervoid: the dialogue between materials and colours produced a sophisticated and contemporary atmosphere in which every element, from the geometry of the spaces to the interior coatings, contributed to an experience bringing together architecture and fashion.
The brands on show included: ACT N°1, Alexander McQueen, Stefano Gallici for Ann Demeulemeester, Armani Privè, Demna Gvasalia for Balenciaga, Matthieu Blazy for Bottega Veneta, Bulgari, Craig Green, Coperni, Delfina Delettrez, Glenn Martens for Diesel, Dilara Findikoglu, Raf Simons for Dior, Maria Grazia Chiuri for Dior, Dolce & Gabbana, Marco De Vincenzo for Etro, Fendace (Kim Jones and Donatella Versace), Kim Jones for Fendi, Maximilian Davis for Ferragamo, Garbagecore, Grace Wales Bonner, Alessandro Michele for Gucci, Sabato De Sarno for Gucci, Iris van Herpen, J.W. Anderson, Jacquemus, Judith Clark, J.W. Anderson for Loewe, Virgil Abloh for Louis Vuitton, Pharrell Williams for Louis Vuitton, John Galliano for Maison Margiela, Marc Jacobs, Marco Rambaldi, Francesco Risso for Marni, Max Mara, Medea, Miu Miu, Moncler Genius, Adrian Appiolaza for Moschino, MSGM, Miuccia Prada for Prada and Raf Simons for Prada, Priscilla Anati, Rick Owens, Hedi Slimane for Saint Laurent, Anthony Vaccarello for Saint Laurent, Daniel Roseberry for Schiaparelli, Stone Island, Thom Browne, Pierpaolo Piccioli for Valentino, Alessandro Michele for Valentino, Versace, Viktor & Rolf and Virgil Abloh x Ikea.
The exhibition was accompanied by Memorabile. Ipermoda, published by Marsilio and curated by Maria Luisa Frisa. Conceived as a multimedia gallery of images, this book is also an anthology of interviews and new original texts by:
Judith Clark, Emanuele Coccia, Dylan Colussi, Maria Luisa Frisa, Alexander Fury, Alessandro Giammei, Saul Marcadent, Silvano Mendes, Gabriele Monti, Marco Ricchetti, Nick Rees- Roberts, Silvia Schirinzi and Luis Venegas.
Memorabile.Ipermoda playlist
The exhibition
Partners
MAIN SPONSOR:
Fondazione Bvlgari
TECHNICAL SPONSORS:
New Mat
informasistemi
Bonaveri
MEDIA PARTNER:
Urban Vision
MOBILITY PARTNER:
Gruppo FS