ANDREA INCONTRI TELLS THE APPARENT NORMALITY OF HIS STYLE
Fresh debut on the catwalks of Milan menswear spring/summer 2013, Andrea Incontri (born in Mantua, but moved to Milan) is - among the new names of Made in Italy - the more appreciated by professionals. His training in architecture is evident in the attention that, as designer, he reserves to the construction, combined with the knowledge of Italian manufacturing learned in depth in previous work experiences. In 2009 he founded his own brand by creating a collection of leather goods, from there it has been a continuous expansion: the victory of the "Who is on next" contest in the accessories category in 2010, the total look masculine, feminine one, the consultant job at Peuterey Aiguille Noire, occasions during which he has shown a definite style.
The woman and man Andrea Incontri are rigorous, measured in the clean lines and colors: where does the propensity for this style come from?
This vision is closer to a concept in which I believe a lot: the apparent normality. Normal intended as simplified, limited in signs, in the shapes. Apparent because in this rigor emerge surfaces and rich materials, manufactured, printed.
The collections AI_Andrea Incontri put great attention to the selection of materials and tailoring solutions, how is this research path accomplished? How can you keep alive the strength of Made in Italy?
I have always argued that the designing is accomplished by a team of people that make up the work chain, I am part of this. Working in excellence manufacturing means Italy.
Coming with a new brand in an economically difficult period is an opportunity or a risk?
The possibility is already a risk, but it's a beautiful thing. My thought is expressed in the enthusiasm of being able to express a point of view. This is not so far from what happens in the world, including the economic crisis. Creating clothes and accessories means creating the opportunity to wear a specific style.
One of the events of Milano Moda Uomo was the presentation of the capsule collection for Peuterey Aiguille Noire, how was it working on this project?
A very interesting project because the team of this company is interesting. This is a targeted capsule that combines tailoring, excellent fabrics and shapes drawn from the past with an updated fit. A wonderful opportunity that will continue also for the next autumn and winter.
First the accessories, then men and women fashion, what are the next steps of the brand AI_? What are the professional hopes of Andrea Incontri?
The wish is to meet new suppliers, Italian manufacturers so to express in "high definition" my style. Beyond the time of economic difficulty there is also a great desire to work well, create beautiful things, because the sign of revenge lies in recognizing our own stylistic and geographical identity: and Italy is only quality.