LEITMOTIV - FASHION IS A DREAM

06/11/2012

Leitmotiv is a brand founded in 2006 by two creative young people, whose different universes perfectly combined, season after season, in man and woman collections. On one side there is the Italian Fabio Sasso, with its baroque and decorative taste and a training experience, on the other the Colombian Juan Caro, with his passion for Gothic.

Together had their debut in 2007 with "Double Faces. Art, fashion and identities", an installation of boxes and printed bags presented in Bologna and Milano; in 2008 they won the Fashion Incubator, a competition sponsored by the Camera Nazionale della Moda Italiana, then it was the turn of the" Who is on next" and in 2010 they were among the 10 finalists of the third edition of El Boston-Mango Fashion Awards. Since then, their collections have been around the world: in addition to being presented in Milan, Florence and Rome, Leitmotiv were guests at fashion week of Dragao in Brazil, of Riga in Latvia and also in Russia.

They have been acclaimed by the press, but also the buyers, it is not by coincidence that their collections are on sale on thecorner.com, one of the most prestigious e-store in the world. Their approach to fashion is extremely imaginative and fun, yet their garments are practical, comfortable, wearable. "A music box resting on a gray dresser", that’s how they define themselves, and so here it is on the gray runway their style able to create dreams of a fairy-tale scenario.

For the summer of 2012 both men and women are dressed with tropical landscapes: the lotus appears in an urban setting, while a rich wildlife (tigers, flamingos, parrots) appears on women's clothes or men's shirts; for fall - winter 2012-2013 they propose their "Elegant Universe", made of printed sheath dresses for women who play with textures and combine different materials, such as the coat with sleeves covered with silk and leather; for everyday life the man prefers denim, travel backpack and quilted bomber, but for special occasions he expresses his strong personality with unusual elegance, made of printed neckties and bow ties. In a scenario where many young talents pursue the trend of minimalism, Leitmotiv is a trademark pleasantly in contrast, in a few years it has become a hallmark, and has carved out its own space with its ability to draw for its collections from the universe of childhood tales, because, after all, fashion is also a dream.