ALVIERO MARTINI, BIKE ...Clet • Camera Nazionale della Moda Italiana

ALVIERO MARTINI, BIKE ...Clet

ALVIERO MARTINI, BIKE ...Clet

Clet Abraham, French artist who has lived for over twenty years in Italy, plays with words in the work "bike .. Clet", created on the occasion of his exhibition hosted in the Milan flagship store of Alviero Martini. A large bike path sign is revisited as the iconic geographical map of the brand, which not surprisingly, presents the "City fashion bike". A project made in collaboration with Elm and Donnavventura to create a completely equipped bike, comfortable, stylish and refined in every detail. After all once we have explored and finished the geographical mapping all there is left to do is  going around in the most ecological and fashion as possible.