MILANO AND FASHION: A WINNING COMBINATION • Camera Nazionale della Moda Italiana

MILANO AND FASHION: A WINNING COMBINATION

Milano Moda Uomo inaugura il 2012 con positività e determinazione.

MILANO AND FASHION: A WINNING COMBINATION

Despite the austerity imposed by the period, Milan gives a boost of positiveness in this early 2012 thanks to Fashion Week Milano Moda Uomo. From the beginning of January the city has been swarmed by aspiring models who went around casting. The metro, trams and streets are swarming with models-skaters, who, map in hand, chase the dream of fashion, hoping to succeed. Photographers, stylists, buyers, journalists and the entire Tribe of Fashion light up Milano with an eccentric look, while going frantically from one show to another, by creating a sparkling and colorful brawl. It might seem to be only a matter of costume, but the socio-economic interest that revolves around the fashion industry is huge. They are, in fact, millions insiders who are not seen, but who actively contribute and work together: the technicians, the commercial areas of the firms, craftsmen, manufacturers of textiles and so on. There is Italy all around.
Milano Moda Uomo is an event that has in itself all the potentialities of the Made in Italy, quality, originality, research and ingenuity and furthermore many other areas of the city economy.
The signal is clear: there is great desire for recovery.