Milan, fashion in the spotlight

09/23/2011

Is fashion still an exclusive world, only for the experts? In recent years it is no longer so, thanks to the growing digitization of the fashion industry and the explosion not only of blogs but also of the use by the maisons of internet and social network sites as showcases and place of conversation.

Fashion is closer to the fans who feel personally involved, especially during the Fashion Week, thanks to the live streaming of the shows, to bloggers unleashed in the city, to the dozens of photographers which capture, in glimpses of Milan, the images of fashionists arriving from around the world.

But - if the online plays a fundamental role in this process - so does the “offline”. And with this in mind not only Camera della Moda has completely redesigned its site by enriching it with news and contributions, but also has decided to once again bring it in the heart of the city.

The tent structure near the Duomo, a stone's throw away from the Fashion Hub, is not simply a convenience for insiders, but a real tangible sign of how fashion and Milan are strongly interconnected. The people of Milano breathe the air of the Fashion Week; foreign professionals are immersed in the real city, with its symbols and cultural references, powerful and important, Palazzo Clerici and the Circolo Filologico (other locations that Camera della Moda provides to the fashion house). The shows in the city center thus become a clear symbol of how much fashion is in the heart of Milan and its citizens.