Alessandro De Benedetti the new creative director at Mila Schön • Camera Nazionale della Moda Italiana

Alessandro De Benedetti the new creative director at Mila Schön

Alessandro De Benedetti the new creative director at Mila Schön

The historical fashion house Mila Schön has announced the appointment of their new creative director Alessandro De Benedetti who made his debut with the Spring/Summer collection 2014 which was presented at the last edition of the Milan Women’s Fashion Week.

« We are thrilled that Alessandro De Benedetti has joined us. We made such choice in tunewith what is the brand’s DNA because, we believe, Alessandro is a designer who can understand and reinterpret the heritageand spirit of Mila Schön », said Eugenia De Bendetto, CEO at the Fashion House. 

This new path sounds like a big challenge for the brand, a label with a great tradition behind it that is aiming to renew itself with De Benedetti’s visionary approach. Having studied and worked in Milan the new creative director has already had a distinguished career so far. He worked in Paris as an assistant in Thierry Mugler’s haute couture atelier where he was able to deepen his sartorial knowledge, in 2002 he debuted on the Milan runways and at the moment he is also currently working on developing his own brand Experimenti. « I’m planning to bring my own spin to the couture spirit that has made the Mila Schön label prestigious all over the world».