HERE COMES TOD’S SARTORIAL

06/27/2013

The attention towards customers can be shown in different ways, in the world of luxury even more so. At Tod’s they know it very well and have thought of an environment in which you can buy special things in a special way. In the new Tod’s Sartorial space, created on the top floor of the via della Spiga store in Milan, you are actually immersed in an elegant and comfortable environment: the wooden floor as well as the walls covered in natural leather, Italian walnut panels and steel elements stress the brand’s clear-cut and masculine aesthetics. Among works of art, design objects, travel memorabilia that make this place a sort of contemporary club, visitors can taste a fine liquor and appreciate the excellence of Made-in-Italy at the same time.

In this space you can find the “Sartorial Touch” collection that harks back to the ”Italian Touch” celebrated by a photograph volume. It’s the craftman’s touch, a way of dyeing leather that belongs to the heritage of the craftsmen working for the brand and is handed down from one generation to the next. History and identities are thus celebrated by choosing to brand all the products handcrafted with this technique with the signature “JP. Tod’s”.

Andrea Vigneri