THE FRANTIC DAYS OF MILAN FASHION WEEK • Camera Nazionale della Moda Italiana

THE FRANTIC DAYS OF MILAN FASHION WEEK

THE FRANTIC DAYS OF MILAN FASHION WEEK

Eleven minutes of the catwalk where everything is perfect, the calm surface of a rather chaotic backstage: the models come running from the previous fashion show, makeup artists and hairstylists, real geniuses like Pat McGrath and Guido Palau, maintain admirable coolness in taking care of them in no time, the designers release interviews, dressers arrange the garments, the staff of the press offices run from side to side. Meanwhile, journalists, buyers and guests arrive at the show and it is a hive of street style bloggers or just curious, armed with camera in search of a look to capture (the good weather has accompanied us during Milan Fashion Week, so we were able to wear in February a preview of the spring summer collections), the most loyal stand there with their tablets in hand to write about what they just saw. In the hectic days of the shows which start at 9.00 and finish at 20.30 there is hardly time for a full meal, but luckily there are rich buffets that welcome you at the entrance: the snack of sweets by John Richmond, Prada's snack closely linked to the collection that will be seen, the bubbles of champagne at Gucci, Franciacorta’s bubbles at NUDE’s fashion show. Multiply everything by 67, the number of shows scheduled, divide by 7, and here's the measure of a day of the fashion week.

Andrea Vigneri