In 2014, 13% of luxury goods consumers said that sustainability was a fundamental value in their purchasing decisions. In 2010, Camera Nazionale della Moda Italiana had already committed to implementing sustainability as a founding value of the Italian fashion system, given the various environmental and social factors at play. The ambitious challenge is to rethink the future of the planet and fashion, for a large part of the fabrics and skins used by the world’s top luxury brands are produced in Italy.

In 2012, Camera Nazionale della Moda Italiana published a “Sustainability Manifesto for Italian fashion”, a 10-point guide to the development of responsible management models along the entire chain of value of the fashion industry.

The 29th of February Camera Nazionale della Moda Italiana published the document called "Guidelines on eco-toxicological requirements for articles of clothing, leather goods, footwear and accessories", in collaboration with SMI-Sistema Moda Italia, Associazione Tessile e Salute, Cittadellarte-Fondazione Pistoletto, Federchimica, UNIC-Unione Nazionale Industria Conciaria and Altagamma, all as partners of the sustainability roadmap of Camera Nazionale della Moda Italiana.

The Working Group of Camera Nazionale della Moda Italiana, representing the most important “Made in Italy” brands, is now engaged in publishing the guidelines for leading our brands towards a more sustainable store planning.