FLAVIA LA ROCCA

Born in 1985 in Rome, Flavia La Rocca is the founder and the designer of the brand that brings her name: flavialarocca.After a BSc in “Scienze della Moda e del Costume” at La Sapienza, in Rome, in 2007 moves to Milan where started her career in various press office as Blumarine, Valentino, Vivienne Westwood e Prada.Experience, knowledge and a strong passion have brought Flavia to start working on her own brand in the late 2011.A signature style of modular clothes was immediately apparent in her first collection together with her commitment to sustainability that is part of the brand’s ethos to being a responsible, honest, and modern company.flavialarocca's concept is to propose a new attitude towards clothing.The clothes are composed of interchangeable modules that, through the use of hidden zippers, can be detached and matched again to create a never ending wardrobe.A contemporary way to dress up, starting from style matter, having the possibility to change outifits and customize pieces with a simple action, saving time and space.The pieces, entirely Made in Italy, are made out of recycled, natural and regenerated fabrics.In the past years Flavia La Rocca has been included among the emerging designers selected by Vogue Talents.In September 2013, Flavia was one of the three 'The Talents Night' competition winners, a project promoted by Vogue Italia and VISA. In 2014 she has been invited twice as guest at 'London Fashion Week' Estethica as Emerging Talent in Sustainable Fashion.Her brand has already attracted the attention of international press and celebrities.Among which, The Telegraph UK has included flavialarocca as one of the 8 new brands to watch, actresses and models as Amber Valletta and Milla Jovovich, international fashion editor as Susie Bubble have worn her pieces in more than one occasion.

SPRING/SUMMER 2016

FALL/WINTER 2016/17