#ATribute, 40 years of Armani • Camera Nazionale della Moda Italiana

#ATribute, 40 years of Armani

#ATribute, 40 years of Armani

Celebrations for the 40th anniversary of fashion house Armani start on-line with the #ATribute project. Website armani.com/atribute, accompanied by hashtag #atribute, goes on-line on 16 March.

Every week for 40 weeks, the website will post special content paying tribute to themes, people and initiatives linked to the world of Armani, thus telling the unique story of Giorgio Armani, who in 1975, after his brilliant beginnings with Nino Cerruti, embarked on his own adventure as designer and entrepreneur. From his consecration on the cover of Time in 1982 to his appointment as Special Ambassador for Expo 2015, Giorgio Armani’s career has seen a succession of acknowledgements of his role as emblem of Italy in the world and a leading force in the fashion system ever since his debut.

The focus Armani has always put on the customer reflects his desire to create dialogue with the public, as on this important anniversary: using the hashtag #ATribute it will be possible to pay tribute to Giorgio Armani and his fashion. Also designed for the public, including future generations, is Armani Silos, a facility that will open in May on the occasion of Expo 2015. The Universal Exposition will be opened with a special celebratory Giorgio Armani fashion show, scheduled for 30 April.