Vivetta at Armani/Teatro • Camera Nazionale della Moda Italiana

Vivetta at Armani/Teatro

Vivetta at Armani/Teatro

During the next Milan Women’s Fashion week, Giorgio Armani is hosting a show of Vivetta’s work at the Armani/Teatro. Armani’s initiative in support of young creativity thus reaches its eighth season, having already featured on the runway in via Bergognone the creations of Andrea Pompilio, Stella Jean, Christian Pellizzari, Julian Zigerli, Au Jour Le Jour, Angelos Bratis and Edmund Ooi.

Founded in 2010 by fashion designer Vivetta Ponti, Vivetta is an Italian contemporary label projecting a femininity that’s delicate, fun, graceful yet assertive at the same time. Its key characteristics are the elegance of its uncluttered design and the surprise inclusion of certain bon-ton elements and other unexpected details, such as the profiles of faces and hands decorating the exquisite embroidery.

"Supporting the new generation of creatives continues to convince me that all these young talents have their own very different and deeply felt vision. Such variety gives us hope for the future of fashion. It’s great to see enthusiasm, dedication, creativity. To the designer I chose this season, Vivetta, I wish a long and brilliant career,” said Giorgio Armani.

“I thank Giorgio Armani for his support and the opportunity he has given me by inviting me to present my new collection at the Armani/Teatro. It’s not only an honour but an incredible, a unique opportunity for a young designer like me to express my creativity on a runway so charged with emotion,” said Vivetta.