Milano Moda Main is the innovative calendar that coordinates the opening of the Milanese showrooms selling the Men’s, Women’s and Children’s Main Collections with the aim of responding to changing market demands and an audience of increasingly demanding industry professionals. Milano Moda Main groups all the events together on an official list relating to exhibitions and sales of the most important names in prêt-à-porter being held in the designer showrooms and the fashion houses. There are two annual events: Fall (January/February) and Summer (June/July). Supporting Milano Moda Main, the Camera Nazionale della Moda Italiana (the National Chamber for Italian Fashion) reinforces its position and leadership and establishes Milan as the unquestionable worldwide reference point in the sector, both from a creative and quality point of view as well as for marketing and business. Milan in fact occupies a unique position on an international level with more than 1,000 showrooms (single-brand and multi-brand). An important press campaign will present the Milano Moda Main calendar in several popular Italian newspapers and foreign magazines as well as post banners on national and international websites. An effective online marketing and advertising campaign on YouTube, Google AdWords and Facebook will strengthen communication of the event. On the CNMI site there is a vast area dedicated to this event which has become a great support for both international buyers as well as the showrooms involved in the initiative. It is also possible to make a virtual visit to every showroom, preview the lookbooks of the collections on show and download the press releases and reviews.