PRESS RELEASE - PITTI W-WOMAN PRECOLLECTION • Camera Nazionale della Moda Italiana

PRESS RELEASE - PITTI W-WOMAN PRECOLLECTION

Yesterday, Thursday September 14th, The Board of Directors, met to examine, the PITTI W-WOMAN PRECOLLECTION and the consequences that this event will have on the fashion industry system. It has been noted how Camera Nazionale della Moda two years ago had by the word of its President, taken the initiative to gather together all the apparel/shoe/accessories industry organizers with the objective to create an event in Milan that would anticipate the Milano Moda Donna Fashion Week of at least 4 to 6 weeks. This opportunity would have answered the growing need to have a strong anticipatory commercial moment different from the more communication and image one of the shows based on the French model, which could have had great results. This proposal though, did not meet enough approvals to allow its realization, and at that point, CNMI has independently decided, with direct and exclusive financing, to give life to MILANO MODA SHOWROOM a different initiative which is not a trade fair but it