2008 EDITION

THE PROJECT:

Following the unquestionable success of the first edition, Camera Nazionale della Moda Italiana has started a second edition of the Fashion Incubator, a project aimed at fostering the start-up and development of small fashion firms.

The project is funded by the Municipality of Milan – Councillor for Research, Innovation, Human Resources ( Mr. Rossi Bernardi) and realized by Camera Nazionale della Moda Italiana.

The new premises of the Incubator are at 18 Via Santa Marta, with the historical Società d'Incoraggiamento d'Arti e Mestieri where the young businesses can use office facilities and workshops as well as a centralized secretariat.

According to the project, fashion firms are supposed to be supported and led to the start-up through counselling, promotion activities abroad, communication initiatives, fashion shows, meetings with buyers and the participation in show room presentations.

The counselling, which began in April 2008, allowed the Project participants to deepen their knowledge of important topics related to the start-up of a business (licensing, trade-mark registration, business management), to study the aspects particularly related to the collections ( design, fabrics, trends and samples) and to come into contact with the distribution and marketing world ( buyers and showroom representatives).

The main communications events: first important meeting with the Press on July 11 at Palazzo Marino on the occasion of Press Conference of the Project, the two events abroad ( Tokyo and Bratislava), and the SEPTEMBER fashion show during the Milan Fashion Week.

PARTICIPANTS:

Although the announcement of competition remained open only for one month ( from February 10 to March 10) a good 70 candidates responded.

The Members of the Selection Committee were:
Councillor Tiziana Maiolo
Dott. Susanna Avesani – Studio Avesani
Dott. Fulvia Visconti Ferragamo – Salvatore Ferragamo Italia Spa
Dott. Fabiana Giacomotti - Freelance
Dott. Ann-Marie Paltsou – SFA Milan
Dott.Caterina Rorro – Lectra
Dott. Danda Santini – Elle
Dott. Giulia Pirovano – Director of CNMI

After three meetings, the Committee selected the 6 candidates admitted to the Fashion Incubator Project:

GILDA GIAMBRA (GILDA GIAMBRA)

CHICCA LUALDI (BEEQUEEN by CHICCA LUALDI)

VALENTINA VIZIO ED ELENA PIGNATA (a.VE ante vesperum edicta)

FABIO SASSO E JUAN CARO (LEITMOTIV)

FEDERICO SANGALLI (FEDERICO SANGALLI MILANO)

PRESS CONFERENCE – JULY 11 2008

July 11 2008 – The press conference for the presentation of the Fashion Incubator Project took place at Palazzo Marino and was attended by the Councillor for Productive Activities, Tiziana Maiolo, the Councillor for Research, Innovation and Human Resources, Luigi Rossi Bernardi as well as the President of Camera Nazionale della Moda Italiana Mario Boselli.

The six young designers-enterpreneurs were allowed to intervene and make themselves known by the numerous fashion journalists attending the press conference, by talking about their professional background, their brand (brand identity) and the theme of their collection.

TOKIO EVENT 6 NEW DESIGNERS FORM ITALY - TOKYO SEPTEMBER 4-5 2008

September 4 2008 – On September 4 the 6 new brands participating in the CNMI Project “Fashion Incubator” were shown on the catwalk in the prestigious location of Tokyo Midtown. For the very first time, a.V.E. ante vesperum edicta, Chicca Lualdi BeeQueen, Federico Sangalli, Gilda Giambra, Leitmotiv and San Andres Milano presented their 2009 Spring/Summer Collections.

Press Conference - The fashion show was preceded by a press conference attended by 80 journalists of the local press and correspondents.

Cocktail party – The show was followed by a cocktail party during which the designers were able t give interviews to the press as well as meet important people from the Japanese fashion system.

SEPTEMBER 5 2008 – In Tokyo designers were able to make a static presentation of their collections for the whole day on the premises of ICE, where a showroom had been prepared. The event was attended by the main local buyers including Takashimaya and Itochu as well as by some journalists who managed to have a closer look at the products and interview the fashion designers

Press Release

FASHION SHOW EVENT IN BRATISLAVA – OCTOBER 9 2008

On October 9 2008 the creations by Gilda Giambra and Federico Sangalli, two of the protagonists of the Fashion Incubator Project – 2008 edition, were shown at the "Bratislava Fashion Days", the first fashion event ever organized in the Slovak capital.
The two designers showed their S/S 2009 collections to a public made up by VIPs, businessmen, politicians and fashion professionals, about 300 people altogether.

The event, which was very successful, received a satisfactory media coverage.

MILANO MODA DONNA EVENT, SEPTEMBER 2008

SEPTEMBER 20 2008 – The six young fashion designers participating in the Fashion Incubator Project had the great opportunity of showing their collections on the international stage of the most prestigious pret-a- porter fashion show, Milano Moda Donna , during the Milan Fashion Week.

The fashion show, which took place in the Sala Borgospesso of the Milan Fashion Centre of Via Gattamelata, met with a great success with the public and was attended by leading journalists, buyers, representatives of the institutions and fashion professionals. The event was sponsored by a very special patroness: Martina Colombari. She wished to support the young designers in such an important step of their profession

Press Release