In view of the increasing importance of pre-collections which make up for two thirds of global sales, Camera Nazionale della Moda has launched an ad hoc initiative: the promotion and coordination of a calendar featuring the presentation of women's pre-collections, characterized not only by a strictly business-to-business approach, but also by technical fashion shows and presentations.
The Milano project aims at meeting the needs of the fashion business in the face of ever-changing markets. The event makes the italian leadership stronger by turning Milan into the Capital of the International fashion system as well as the indispensable world-level reference point of the industry and highlights the ability of Camera Nazionale della Moda Italiana to crasp the evolutions of the markets.
Thus Milan will be the first fashion capital in the world to instituzionalize this business opportunity with two editions every year:MILANO MODA PRE-COLLEZIONI SPRING (May/June) and MILANO MODA PRE-COLLEZIONI FALL (november/december) |