Camera Nazionale della Moda Italiana presents the second edition of "MILANO MODA DESIGN", during the April 2009 Salone del Mobile.

MILANO MODA DESIGN is an important project featuring a calendar of the events and initiatives by the Fashion Protagonists presenting a Home Design Collection or special events connected with Design. This international communication initiative includes the publication on the leading national and international dailies and magazines and will appear on our website www.cameramoda.it . Furthermore a special map displaying all relevant information will be handed out during the main events of the Salone del Mobile and the Fuori Salone.

The main objective is to promote and make the most of the Fashion Brands operating in the field of Design and to coordinate their initiatives in a more structured and powerful way. This international communication initiative will strengthen both brand-marketing and brand awareness.

Being included in the Milano Moda Design calendar gives great visibility to the fashion brand, and makes it possible to focus the attention on a smaller number of events and presentations, among the many proposals connected with the Salone del Mobile and the Fuori Salone.

This initiative will allow the Fashion Brands operating in the field of design to present themselves with a more consistent image, thus giving them greater visibility and impact  with the press, the buyers and the whole industry.

“Milano Moda Design – the President of CNMI Mario Boselli says - bears witness to the attention devoted by Camera della Moda to the strategic presence of fashion in the field of design. But it particularly highlights the ongoing synergies and exchanges existing between Fashion and Design, representing two fields in which our Made in Italy stands out, both from the viewpoint of creativity and of production quality. Our goal is that of stressing, emphasizing and promoting the fruitful encounter between fashion and design.”

Mercedes-Benz is the automotive partner of the “MILANO MODA DESIGN” initiative. The bond between the Star and the fashion world is stronger than ever.

For further information please write to mailto:design@cameramoda.it