Matea BENEDETTI

BIOGRAPHY
Atelier Terra Urbana is an ethical and sustainable brand linked to the concept of beauty, luxury and innovation. Stylist and costume designer, Mateja Benedetti, and graphic designer, Sasa Kladnik, set out to create a luxury brand that respected the environment. With these words from Ghandi, “Be the change you want to see in the world”, the two friends decided not to wait for big fashion brands to change the industry, but to change it themselves. With the first collection financed by the opera at Teatro Massimo in Palermo, Mateja and Sasa’s brand was exhibited for the first time at the multi-brand store in Ljubljana. From then on, they realised how important it was to make clothes in an innovative way. From the first Milan showroom in Via Montenapoleone to the first articles in the media - Vogue Italia, BOOK Sposa, Rendez-Vous de la mode, Elle - and the Ljubljana parade for the Mercedes Benz Fashion Week last April, the Atelier Terra Urbana brand, with its team, continues to grow not only in design and innovation fields but also by spreading its commitment to fashion to serve the well-being of our ecosystem.