THE GREEN CARPET FASHION AWARDS, ITALIA 2017
Camera Nazionale della Moda Italiana (CNMI), in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan, announce the world's first Green Carpet Fashion Awards, Italia 2017, which are built on sustainable values.
The awards will be held at the iconic Teatro alla Scala, Milan on 24 September 2017, during Milan Women’s Fashion Week. Their focus on environmental and social sustainability (Total Sustainability) will bring together Italy’s greatest designers, luxury design houses, the most innovative companies and emerging designers in the same ceremony for the first time.
The recipients will be revealed on the night and will receive the beautiful statuette produced by Chopard in responsibly-sourced gold.
GREEN CARPET CHALLENGE (GCC) LOOKS
Each fashion house, together with Eco-Age and in collaboration with CNMI, worked to create a bespoke look that responds to the GCC® Principles of Sustainable Excellence, exemplifying “Made in Italy”. These will be showcased on the green carpet at La Scala. The Green Carpet Challenge is a tried and tested model of showcasing bespoke sustainable pieces from the world’s biggest design names and has a substantial global following. Also part of the Green Carpet Fashion Awards is the Made in Italy series - the short movies, previewed on social media (produced by Alessandro Giuggioli and directed by Michele Bevilacqua starring Luca Scapparone), were supported by iSKO, the denim producer which has been weaving sustainability in the denim world.
GREEN CARPET FASHION AWARDS, ITALIA 2017
The awards culminates at an event at La Scala on 24th September and it will be centred around Italian producers that champion community and social justice, traditional craftsmanship, responsible supply chain management and innovation and technological transformation. An event previewing the award was held at Venice Film Festival, 1st September, with the announcement of the Artisanal Laureate that will be delivered to Chiara Vigo.
CNMI GREEN CARPET TALENT COMPETITION
The competition challenged emerging designers to incorporate Eco-Age’s GCC® Principles of Sustainable Excellence and CNMI’s Guidelines into their looks and to celebrate Made in Italy. The winner of the Franca Sozzani GCC Award for Best Emerging Designer will be announced at the La Scala Event. After an initial call for entries, a short list of ten designers was judged by a panel of fashion industry insiders to create the final list of five. The five finalists will each participate in an inspiring and highly immersive 12 months mentoring program with Value Retail. Working with handpicked mentors from across Europe and China, the finalists will benefit from global expertise in fashion, retail, supply chain management, consumer insight, brand building, marketing and distribution to help them reach their true creative and commercial potential. The designers will also have their collections featured in The Creative Spot, a pop-up boutique dedicated to showcasing new talent at Fidenza Village, just outside of Milan from October 2017.
The third of July a prestigious international jury met ten semifinalists in Paris and selected five finalists that were invited to participate at the Green Carpet Fashion Awards, Italia, 2017:
Leo Studio Design