Considering the growing attention towards the pre-collections, that constitute two thirds of the total turnover of the fashion system, Camera Nazionale della Moda Italiana creates and organizes Milano Moda Pre-collections, a calendar of promotions and services for buyers, firms and market operators.
A tool that takes into consideration the evolution of the market, that co-ordinates the appointments, the sample availability time bands, the selling dates, the samples’ fashion shows, the presentations.
This project makes of Milano the first capital to institutionalize the pre-collections period, so confirming the undisputed Italian supremacy in the fashion market.
Milano Moda Pre-Collections are present in the calendar of the events with two editions: May-June (Spring Collection) November-December (Autumn Collection).
