Nasce l'asse Milano - Pechino • Camera Nazionale della Moda Italiana

Nasce l'asse Milano - Pechino

Nasce l'asse Milano - Pechino

Camera Nazionale della Moda Italiana, in co-operation with China Fashion Association and China Fashion Week, will participate at the Chinese fashion week, to present the first Sino-Italian Fashion Forum. The event will take place in the days 25th  and 26th  of October 2011 in the Peninsula Palace Hotel of Beijing.

Chinese and Italian entrepreneurs, buyers, press, insiders of the sector and institutions will meet to confront themselves on the differences and possible synergies between the Italian fashion system and that of the far-east. A way to understand and propose new market strategies to apply to the two economies.

Increase revenues, lower costs, but keeping in mind what have always been the main essential characteristics of Italian Fashion: creativity, quality workmanship and research. On these pillars that have made unbeatable the glamour of the Made in Italy, the Italian brands will propose a strategic meeting with the industrial structure of Chinese fashion thanks to the Sino-Italian Fashion Forum promoted by Camera Nazionale della Moda Italiana along with the China Fashion Association.

After years of rivalry, President Boselli and the entire board which represents all the entrepreneurs members of Camera, will start a new and constructive phase for the relations with the Chinese powerhouse. It is the beginning of an axis Milano – Beijing that can guide the two productive realities of the textile sector, the Chinese and Italian one, toward synergies of rationalization of those urgent matters created by the globalization of work and markets.