FIDENZA VILLAGE OPENS THE CREATIVE SPOT FASHION: A POP-UP BOUTIQUE DEDICATED TO CREATIVITY AND EMERGING TALENTS
Fidenza Village celebrates the launch of The Creative Spot Fashion: a pop up boutique that, until the end of December, will offer the collections of some of the most promising emerging Italian and international fashion designers amid the Village’s magical Christmas atmosphere. The Creative Spot Fashion will once again give the guests at Fidenza Village the opportunity to discover and purchase clothes and accessories – just in time for the festive season – that represent the perfect blend of Italian style and international creativity, while revealing the designers’ attention to detail and passion for tailoring. With the second edition of The Creative Spot Fashion at Fidenza Village, Value Retail confirms its commitment to supporting the talent and creativity of emerging designers.
"We are proud to celebrate the return of The Creative Spot Fashion through the renewed partnership with the National Chamber of Italian Fashion and the curatorship of Sara Sozzani Maino. For more than ten years, Value Retail has been dedicated to supporting future talents and creativity. Today, it is a privilege to present the evolution of a project that confirms our desire to innovate, represented by the stimulating collaboration with Livia Firth and Eco-Age.” concludes Desirée Bollier – Chair and Chief Global Merchant, Value Retail Management.
The 2017 edition of The Creative Spot Fashion is enriched by a new twist: among the designers who are showcasing their collections there are the five finalists of The CNMI Green Carpet Talent Competition, part of Green Carpet Fashion Awards Italia, 2017. Designs by the winner, Tiziano Guardini, and finalists Calcaterra, Co | Te, Leo Studio Design and Matea Benedetti, will be available in the boutique. Their participation in The Creative Spot Fashion represents the first step in the Value Retail Mentorship Programme, a 12-month international vocational training experience in which the five finalists in the CNMI Green Carpet Talent Competition will be supported by retail, marketing and tourism experts from Europe to China, to help develop both their creative talent and their business potential.
Their presence in the pop-up boutique at Fidenza Village will be the first step in bringing their brand to an international audience, with the Village renowned as a destination for shopping and tourism, to which guests travel from all over the world.
Guests in the Village can admire the collections of the future leaders in Italian and international fashion, as well as the latest trends: from the ready-to-wear of Vivetta and Arthur Arbesser, the precious and timeless shoes of Coliac and Bams, to the bags and geometrical and bohemian accessories by Avanblanc and Salar, and CA & LOU's jewels that are loved by celebrities around the world, including Freida Pinto and Jessica Stam.
Inside the boutique, guests can discover the contemporary interpretations of Chinese craft traditions and Azerbaijan of the Act n1, Miahatami's Middle Eastern influences and the multicultural inspiration for Tak.Ori's knitwear. Susana Traca's footwear and Taller Marmo’s dresses coexist with Parden's Italian figurative tradition, and the geometric, linear and functional day bags and clutches by Simone Rainer sit perfectly alongside Amanti's designs for evening.
The Creative Spot Fashion will coincide with The Creative Spot Design, the pop-up boutique curated by Rossana Orlandi, who recreated her iconic Milanese gallery at Fidenza Village by selecting the works of renowned contemporary designers to be shown alongside those of young talents. Here too, inspiration and ideas for gifts inspired by creativity can be found: from the iconic Monkey Lamp of Seletti to Qeebo's Ribbon Chair, Richard Ginori's totally white, timeless dishes and Emanuela Crotti's 3D timepieces.
The Creative Spot Fashion and Design will also be supporting charitable causes this Christmas: inside the Village guests can purchase the jewellery collection by SeeMe, a certified fair trade organisation founded by Caterina Occhio. Every piece of jewellery is handmade by women who have been victims of violence in Tunisia and the proceeds from the sale of the collection provides them with a livelihood, helps them learn a trade and, therefore, promotes their economic independence. From 25 November to 10 December, SeeMe orange heart pendants will also be available to commemorate the twentieth anniversary of the United Nations Trust Fund to end violence against women, run by UN Women. Fidenza Village's support for the SeeMe project is driven by The Circle, a network of women who, through their own skills and resources, support projects for women who are in difficulty all across the world and in Italy www.thecircleitalia.org.