The Creative Spot opens at Fidenza Village
Opens today at Fidenza village THE CREATIVE SPOT, a pop-up multibrand boutique dedicated to the new generations of fashion designers. A showcase where the unmistakable Italian style meets international creativity by providing a shopping experience where guests can find new trends that mark the new fashion styles.
The pop-up boutique, located in the heart of Fidenza Village, has been designed by the architect Massimiliano Locatelli. Its concept and structure expresses the creativity and excellence of Italy and revisits the style of the classical Italian Renaissance square with a contemporary eye. It is not only a tribute to Italian architecture but a place where encounters take place between people and ideas, styles and trends.
The boutique houses the collections of 18 Italian and international designers already on the catwalks of fashion and is a project conceived and realized by Fidenza Village and Vogue Italy with the National Chamber of Italian Fashion to support the new generation of fashion designers, from the creative process to distribution through the visibility in the most authoritative fashion.
Among the designers is Stella Jean, a clothing designer already present on the catwalks of Milan, whose Italian-Haitian origins and multiculturalism are the main source of inspiration for garments that mix colours and fabrics. Knitted clothes and accessories by Ukrainian designers Tak.Ori for versatile woman, which simultaneously combine sports and irony will be showcased as well as Leitmotiv’s T-shirts, shirts and skirts with clean lines and Baroque influences for the metropolitan yet romantic woman.
Other designers showcased in the boutique include the tailoring and masculine style of Youjia Jin, colourful dresses with a retro touch by Co|Te, and the original and refined handbags of Benedetta Bruzziches which display a precise attention to detail and workmanship. French brand Solovière presents shoes in “bon ton” style, Chinese designer Yang Du showcases a collection of sweatshirts and backpacks in Manga style, alongside Susana Traca’s glam sandals in python or glitter, and Kittima’s whimsical mini dresses in floral prints.
THE CREATIVE SPOT pop-up boutique will also showcase the rock romanticism of Gianlisa bags alongside the minimalist style of the prized clutches by Nathalie Trad. The feminine taste and gritty Daisy Shely will be counterbalanced by the ironic, surrealist style of Coliac, while the essentiality of rigid forms, combined with the softness of the materials of Francesco Visone bags will match the familiar and reassuring style of Casamadre shoes. Also on show in the store is the eccentric footwear made with technical materials by Alberto Premi, alternating with colourful silk scarves by Astrid Sarkissian, which exalt ‘beauty beyond imagination’.
The aim of THE CREATIVE SPOT is to support the new generation of designers, Italian and international, from the creative process to distribution, showcasing their work to a wide audience in sympathetic contexts. Three authorities within their particular areas – Fidenza Village, Vogue Italia and the National Chamber of Italian Fashion – together support the growth and development of new fashion talents for the benefit of the public who will have access to some of the most creative collections and international fashion trends in vogue right now.
