Next Generation is an initiative promoted by Camera Nazionale della Moda Italiana in co-operation with the Chamber of Commerce of Milano. The project, dedicated to young designers, thirty years or less, is aimed at the search of a new generation of stylists for the future development of the Made in Italy.
The winners are offered the opportunity to have their collection produced at the expense of Camera della Moda Italiana and to present it during Milano Moda Donna, the most prestigious fashion week in the world.